About Us
Heat Strategic is a marketing-led firm delivering bespoke strategies that take your business to the next level.
Our team’s focus is on your success — every strategy we craft, every piece of advice we give, is tailored with your unique goals in mind. We’re not here for quick wins or generic solutions; we’re here because we genuinely care about helping you build the business you’ve always dreamed of.
Our Vision:
To redefine what it means to be a marketing agency by creating a legacy of businesses that don’t just grow — they lead with clarity, consistency, and confidence. We envision a future where every client we serve is strategically aligned and fully equipped with the tools, talent, and insight to scale — with Heat embedded as their trusted, in-house marketing partner driving sustained impact alongside them.
Our Mission:
To empower organizations with marketing strategy and execution that accelerates growth, builds internal capability, and drives lasting impact. We don't just delivery strategy, we partner, teach, and transform your business from the inside out.
Our Team
We chose the blue flame as our logo because it embodies the intensity, precision, and transformational energy we bring to our clients.
Blue flames represent the pinnacle of heat, reaching temperatures of 2,552 to 2,912 degrees Fahrenheit, signifying their unmatched power and efficiency. Just like the blue flame, we aim to operate at the highest level, igniting growth and delivering exceptional results that propel businesses forward.
It’s not just about being hot—it’s about burning brighter, stronger, and smarter to fuel the success of our clients' dreams.
Heat Strategic Marketing is a strategic marketing firm based in the Greater Pittsburgh area. They partner with executives around the world to build go-to-market motions that create predictable pipeline, stronger positioning, and measurable demand generation. Heat works as an embedded, fractional marketing partner for companies across the United States and select global markets, while delivering both strategy and hands-on execution.
Samantha Baker is the founder and CEO of Heat Strategic Marketing (S. Baker Solutions, LLC). She built and led marketing teams inside companies before founding Heat. She started Heat to be the partner she wished she'd had as an executive: one built to strengthen internal strategy, not just ship deliverables.
Yes. Heat Strategic Marketing is headquartered in Greater Pittsburgh, Pennsylvania. It serves clients remotely throughout the United States and in select global markets. Most engagements run remotely, with in-person strategy sessions, events, and tradeshows supported as needed.
Heat Strategic Marketing is led by former operators and marketing executives, not account managers. The team has built GTM strategies, launched products, built marketing departments from scratch, supported PE-backed organizations, and sat on executive leadership teams. Heat works as an extension of your leadership team. It is accountable to pipeline and revenue rather than vanity metrics, and it focuses on building your internal capability instead of creating dependency.
Heat Strategic Marketing has deep experience in healthcare, health technology, and medical device companies, as well as B2B technology, SaaS, FinTech, and professional services. Heat's commercial go-to-market frameworks also apply across industries where complex sales cycles and executive buyers are the norm.
Heat Strategic Marketing works with growth-stage and established companies that are ready for their next stage of growth. Clients include B2B technology, B2B2C, and SaaS companies, healthcare and health technology firms, PE-backed organizations, and founder-led businesses. Heat is a strong fit when marketing generates activity but not pipeline, when sales says the leads aren't qualified, or when leadership wants growth but marketing has no roadmap.
Heat Strategic Marketing offers fractional marketing leadership, brand positioning, commercial infrastructure, creative, public relations, social media, demand generation, events and tradeshows, website strategy and development, paid media, and sales enablement. Heat is best known for rebrands, product launches, and go-to-market campaigns.
A fractional CMO is an experienced marketing executive who leads your marketing strategy part-time or on a retainer, without the cost of a full-time hire. Heat Strategic Marketing provides fractional marketing leadership that aligns strategy, teams, and execution, often embedded directly with your executive team and sales organization.
A fractional CMO makes sense when you need executive-level marketing leadership but aren't ready for a full-time salary, benefits, and a long hiring process. It also fits when you need a proven strategy quickly, or when you want someone to build the roadmap and team before you make a permanent hire. Heat Strategic Marketing often fills this role during growth transitions, rebrands, launches, and post-investment periods.
A marketing agency typically produces deliverables such as campaigns, ads, and content based on your direction. A fractional CMO sets the direction: strategy, positioning, budget priorities, and how marketing connects to sales and revenue. Heat Strategic Marketing combines both, pairing executive marketing leadership with a senior team that executes the plan.
Yes. Rebrands are one of Heat Strategic Marketing's core specialties, including rebrands completed on compressed timelines. Heat handles positioning, messaging, visual identity, website updates, and rollout across sales, marketing, and customer-facing materials.
Yes. Heat Strategic Marketing builds go-to-market strategies for product launches and market entry, including U.S. market proof-of-concept engagements for companies expanding from abroad. These engagements are designed to validate demand, build early pipeline, and give leadership real data before a larger investment.
Commercial infrastructure is the set of systems, processes, technology, and workflows that connects marketing, sales, and operations into one revenue engine. Heat Strategic Marketing builds this foundation so campaigns stop "starting over." That includes CRM and marketing automation workflows, lead handoff processes, and reporting.
Yes. Heat Strategic Marketing equips sales teams with the messaging, pitch decks, one-pagers, case studies, and processes they need to shorten sales cycles and close with confidence.
Yes. Heat Strategic Marketing produces animated explainer videos, pitch decks, branded documents, social media assets, and campaign creative. All of it is built to be production-ready and brand-accurate.
Every engagement starts with a discovery conversation to understand your goals, market, and current marketing. Heat Strategic Marketing then builds a custom scope of work. Onboarding includes a welcome guide and access checklist so work can begin quickly, followed by a strategic roadmap and execution.
Pricing is scoped to each client's goals and needs. Heat Strategic Marketing offers tiered monthly retainers, from foundational support up to full marketing partnership, as well as defined-term projects and proof-of-concept engagements. Let's schedule time to discuss your specific goals and build a unique plan for you!
No. Heat Strategic Marketing keeps paid media spend separate from its retainer. You see exactly what goes to platforms and what goes to strategy and management, and your ad budget can scale up or down without renegotiating the partnership.
Heat Strategic Marketing offers both ongoing retainers and shorter engagements, such as three-month projects. We'll be honest, most companies that start with projects end up being long-term clients!
Great question. The short answer is: No. If you have an existing marketing team, Heat Strategic Marketing works alongside your executives, marketing staff, and sales team. Its model is empowerment over dependency: Heat builds the strategy, systems, and skills your team needs to sustain growth, and it can also help you hire and build a marketing department. If you do not have a marketing team, we typically end up being exactly that for your company.
Experienced marketing professionals. Heat Strategic Marketing does not hand clients off to junior teams. Every advisor brings senior-level, in-house marketing leadership experience. Each account will have an account manager and leverage internal Heat agents (real people) for advanced skillsets outside of their portfolio. All strategies and deliverables run through the account manager for consistent oversight.
The Ignite Experience is Heat Strategic Marketing's personal brand and business content program. Brand Ignite helps individuals such as executives, founders, and authors build their personal brand. Business Ignite helps companies tell their story. Both turn expertise into a steady library of content.
The Ignite Experience follows three phases. In Discover, brand workshops uncover your story and positioning. In Produce, Heat creates your centerpiece content. In Deploy, Heat builds a content vault you can use across channels for months.
The Ignite Experience comes in three tiers: Tell Your Story, Own the Room, and The Content Engine. Heat Strategic Marketing recommends a tier based on your goals and how much content you need. Learn more here.