You don't need a rebrand. You need a sentence. Before we get started – we're not going to bury the lead here. If you want the PDF, download it here. Almost every seed-stage founder who calls us opens the same way. "The website feels dated. The logo looks like it was made in one afternoon, because it was. A competitor just launched something slicker and it stung. We need a rebrand." Sometimes, they're right. Usually, they're not. What's actually wrong is something quieter and

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