INSIGHTS

Apxium partnered with Heat Strategic Agency to rebuild its marketing foundation after over three years without an in-house marketing function. What began as a stabilization and cleanup effort quickly evolved into a fully aligned, revenue-aware marketing engine — connecting brand, sales, and multiple product lines under a unified strategy.

The bar is rising quickly. Marketing is no longer about “doing more.” It’s about being intentional, orchestrated, and accountable to measurable business value.

Instagram just made some big moves—and if you're a B2C or D2C business relying on Instagram to reach your audience, it's time to get serious about what these updates mean for your content, your strategy, and your visibility.